Raising early-stage capital in 2023 & beyond: eBook by True Altitude

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True Altitude is a global investment & advisory firm helping early-stage founders raise capital, scale strategically, and connect with the right investors.

💸 To date, we invested in 43 startups and raised $625M+ in capital for our clients in total.


Over the past 7 months, our team spoke to over 400+ VCs globally to collate our data, supporting it with extensive market research and own experiences as operators, investors, and advisors. The outcome of our work is a collection of 32+ lessons to help you become most investible and get your cheque in sooner.

💰 This eBook is aimed at founders raising capital to help them speed up this process with:

  • actionable advice on what VCs are looking for,
  • step-by-step strategy playbooks,
  • checklist and toolkits to get investment-ready,
  • worked examples we've seen in real life,
  • most common mistakes to avoid & best practices to implement.

Example topics inside include:

Page 29: Investor outreach & follow up cold email template

📕 Topics include:

  • 2023 investment trends and what VCs are looking for;
  • What impacts VC's decisions internally;
  • Data Room checklist and Pitch Decks 101;
  • How do investors analyze Pitch Decks & most common mistakes to avoid;
  • Investor follow-up strategy, Investor Types, Cap Table considerations;
  • What SaaS metrics do VCs look for (e.g. what's a good and really good CAC Payback period? LTV:CAC ratio?);
  • Reasons to tranche your investment and not to;
  • and more…

+RESOURCES: investor lists and databases, investor targeting platform, and more. 💡

Page 33: Timing your growth with raises playbook

Copyright notice: this eBook and all of its contents are not to be copied, reproduced, distributed, published, displayed, performed, or modified without an express and written permission from True Altitude. Upon download, you will receive your own personal copy of the publication wherein each page will be stamped with your personal user information. PDF stamping is performed automatically by Gumroad. Copyright © 2023 True Altitude Ltd. All rights reserved.

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36+ page eBook in a PDF format.

31.9 MB
38 pages


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Raising early-stage capital in 2023 & beyond: eBook by True Altitude

8 ratings
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